Help! My Marketing isn’t Working!
Marketing Audits
We’ve all been there. Trying new things, building ads, publishing content, setting up new software, trying and trying to grow our businesses… but for some reason, things just aren’t working. And we’re not sure why.
If that’s you right now, we’re here to help. We’ve been there, and we’re thankful for the countless people that stepped in to point us in the right direction.
At Morby Marketing, we provide comprehensive audits in many areas to help you get momentum when you’re feeling stuck:
Google Ads Audit
Website Audit
CRM Audit
Marketing Strategy Audit
and more
Audit packages are fully customizable, so reach out today and let’s see how we can help.
Next Steps
Before throwing away your ads, strategy, or plan, pause - and try these next steps:
Define Your Goals - When you say your marketing “isn’t working,” what do you mean? What exactly does success look like? (not just “business growth,” but something measurable like “100 more leads per month” or “10% increase in client revenue”)
Complete a DIY Audit - Scroll down for some simple DIY analysis checklists. These are basic settings and strategies to check if you’re not seeing success
Request an Audit - Start a conversation with Morby Marketing to request a full audit. Let us know what you’re trying, what’s not working, and what your goals are. Audits are quoted at lower prices than full marketing service so you receive value in the audit itself
When you contract Morby Marketing to audit your strategy and content, you’ll receive:
Full document checklist of observations and recommendations
Loom videos with additional context and explanation
Email access to industry experts (video call upgrades available)
Discounted rates on future marketing and coaching services
DIY Google Ads Audit
If your Google Ads aren’t getting impressions or clicks, go through this audit checklist:
Is Google Analytics installed and linked, are goals imported, and are your campaigns bidding for conversions?
Do you have 15-25 high-volume keywords / search themes per Ad Group / Campaign?
Do your Headlines, Descriptions, and Long Headlines include high volume keywords?
Are App & Web Metrics turned on (in Analytics linking settings)?
Is your landing page conversion-friendly? (see DIY website audit section)
If you answered NO to any of the items above, you may have found the issue.
Sound too complicated? Morby Marketing can provide a comprehensive Google Ads audit, based on experience managing 1,000+ Google Ads accounts
DIY Website Audit
If your website isn’t helping you get more customers or leads, go through this checklist:
Are you getting views on your website? (If not, you need a traffic source. If you’re not sure, you need to install Google Analytics)
Do you have only ONE Call-to-Action on main pages and landing pages?
Does your website load quickly (under 3 seconds)?
Does your website explain WHY someone should work with you?
Do you have high-quality photography and media?
Is your website mobile-friendly and adaptive to device sizes?
If you answered NO to any of the items above, you may have found the issue.
Sound too complicated? Morby Marketing can provide a comprehensive Website audit, based on experience building and managing high-converting websites
DIY Media Audit
If your media isn’t helping you connect with new customers, go through this checklist:
Do your photos and videos show people’s faces, not just products/buildings?
Is your media high-quality (not grainy, blurry, watermarked, or poorly cropped)?
Does your media tell a story (who you are, why people should work with you)?
Are your photos and videos about the people you serve (not all about you)?
If you answered NO to any of the items above, you may have found the issue.
Sound too complicated? Morby Marketing can provide a comprehensive Media audit, based on experience collaborating on and producing media for clients
DIY Facebook Ads Audit
If your Facebook Ads aren’t producing leads or customers, go through this checklist:
Do you have a way to track conversions (instead of just hoping for the best)?
Are your ads about your future clients (not all about you)?
Are you asking for a simple next step (fill out a form vs. purchase a $$ product)?
Would your ads stop the scroll, catching people’s attention?
If you answered NO to any of the items above, you may have found the issue.
Sound too complicated? Morby Marketing can provide a comprehensive Facebook Ads audit, based on experience building and managing clients’ Facebook Ads
If you defined your marketing goals, performed a DIY audit, and still can’t figure out what’s broken - let’s work together.
We provide audits at affordable rates so you’ll see value and solutions moving forward, even if you don’t keep working with us.
Contact Morby Marketing today, let us know what’s not working, and we’ll send over an audit quote to help you figure things out.